Get ready to be wowed by a Filipino beauty brand that’s truly making a name for itself—Absidy!
Hey beauty lovers! It’s not every day that you get to attend a birthday bash for a brand that’s taking the beauty world by storm, especially when that brand is proudly Filipino. Absidy, the Filipino-founded makeup brand that’s all about skincare-infused makeup, just celebrated its first anniversary with an absolutely gorgeous event.
The event was graced by none other than the brand’s ambassador, Heart Evangelista, who shared some seriously inspiring words about passion and perseverance. “If you love something and you have so much passion for it and so much patience, then everything will be a work in progress,” Heart said. This is something we, her followers and supporters, have witnessed through her projects. She also talked about how Absidy’s success is driven by the love and dedication of the whole team. You can truly feel the passion that everyone behind Absidy pours into their products—and I don’t know about you, but I’m all for that kind of energy!

And, of course, Heart was a vision that evening. She looked absolutely radiant in a pristine white outfit, and her glowing skin was the perfect canvas for her dewy makeup. If you’re wondering what makeup products she’s using, it’s likely from Absidy’s stunning range—because they’re made not only to enhance your features but also to care for your skin.
What Makes Absidy Stand Out
Let me tell you a little bit about Absidy. This Filipino brand has been making waves with its skincare-infused makeup—meaning, not only will your makeup look gorgeous, but it’s also doing good for your skin. I’m talking about products like lipsticks, eye pencils, and their brand-new Beauty Base collection, which is all about getting that flawless complexion.
The Beauty Base collection is seriously next-level. It includes:
• Weightless Touch Foundation – Full coverage, but it doesn’t feel heavy. Perfect
for a natural finish.
• Weightless Touch Concealer – Covers those pesky imperfections and brightens
your under-eye area—yes, please!
• Weightless Touch Color Corrector – A game-changer for balancing out redness or
dark circles.
• Ambient Filter Complexion Enhancer – Think of this as your secret weapon for
that soft- focus, airbrushed look.
• Complexion Blur Translucent Perfecting Powder – Sets your makeup and gives
your skin that smooth, matte finish we all love.
These products work together beautifully, and the best part? They’re infused with skincare benefits. Absidy really understands that makeup should be more than just pretty—it should be good for you, too.
Oh, and let’s not forget their fabulous lip products. The Cashmere Kiss Matte Lipstick has this rich, velvety texture that stays put all day. If you’re into a more hydrating feel, the Glazing Serum Lip Stains are perfect for that sheer, glossy look.
Creating an Experience, Not Just Makeup
But here’s the thing that really stood out at the anniversary event: Absidy isn’t just selling makeup; they’re creating experiences. Guests were treated to makeup of their choice and had the chance to customize it however they liked—yes, they could even engrave their lip creams. How cool is that? There were also makeup stations to try out products and a flower station where everyone got to make their own bouquets. It’s these little touches that made the night feel so special.
And let’s not forget the jaw-dropping giveaway! One lucky guest won an all-expenses-paid trip to Japan. I mean, come on, what’s not to love?
A Filipino Brand Making Waves
Absidy is proof that Filipino-owned brands can absolutely compete with international giants. Their products, which are manufactured in Taiwan, China, and Korea, are of top-notch quality, and they’ve managed to create makeup that is on par with some of the biggest names in the industry.
As founder Aleisha Yap so beautifully put it, “Beauty without bounds is more than just a concept, it’s our philosophy. We strive to create makeup that empowers you to express your unique beauty, without any limitations or boundaries.”
Absidy’s commitment to beauty without bounds is evident in everything they do, from the products they create to the experiences they offer. It’s clear that this brand is all about inclusivity, passion, and making everyone feel beautiful.
If you’re as excited as I am to try Absidy for yourself, you can find their products on Shopee, Lazada, and TikTok Shop. They’re also available in select SM Beauty and Watsons stores nationwide. So, no matter where you are, you can get your hands on these amazing products and start your own beauty journey with Absidy.


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