Klaypel has been in the business of bringing art into every home and touching lives through creativity. For two decades it has carried the symbol of a butterfly, whose wings embody beautiful, delicate colors representing the joy of creativity and the transformative power of art. This 2024, there is a shift in the spirit. Fueled by the love for all things colorful, Klaypel has crossed the demarcation line between the old and the new—bearing an undeniable boldness and a heightened compassion for the individual.
The new Klaypel finds its kinship in the unlikely zebra. This evolution represents an extensive process of metamorphosis and a collaborative exchange of power between two generations, rooted in complete abandon to a God-given mission. The bold stripes of a zebra not only symbolize an unmatched uniqueness but a renewed sense of power that can only be found when an individual looks within. Like fingerprints, the stripes of one zebra are entirely different from any another, almost mimicking the mark of a Creator’s hands upon nature. Its playful energy echoes throughout its habitat and Klaypel takes this cue to strengthen its commitment to fun and harmony in all its endeavors.
This shift aligns with Klaypel's dedication to empowering individuals through creativity, building strong communities, and promoting sustainable products and livelihoods. This brand transition will be implemented gradually, ensuring continuity for existing customers while showcasing the evolution of Klaypel. The zebra's strong association with individuality and strength solidifies the Klaypel brand positioning creating an inclusive environment where all are welcome, flaws and all. The future for Klaypel and its stakeholders, centered on sustainable practices and community development, lies bright and dazzling within in the bold stripes of the zebra.
For more information, visit us on our official Facebook and Instagram account at https://www.facebook.com/klaypel and https://www.instagram.com/klaypel or visit our website at www.klaypelph.com
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